# AutomatorX.ai > AutomatorX.ai is a founder-led AI automation agency and custom software development firm. Founded by Rihanoor Protik, AutomatorX.ai builds tailored business workflow automations, outbound/inbound Voice AI systems, custom web applications, and lead-generation infrastructure for growing businesses globally. ## Core Capabilities & Services - **Business Workflow Automation**: Connecting disjointed toolchains (n8n, Make.com, HighLevel, CRMs, custom APIs) to eliminate repetitive manual work, streamline lead routing, and synchronize enterprise data automatically. - **Custom Software & Web Applications**: Engineering bespoke web apps, AI-powered internal tools, and SaaS products when off-the-shelf software cannot satisfy proprietary business logic. - **Voice AI Systems**: Native outbound lead calling and 24/7 inbound AI receptionist systems built with Retell AI, Vapi, Telnyx, and Twilio to qualify leads, book appointments, and capture caller intent. - **Lead Generation Infrastructure**: Automated prospect acquisition engines, intent-driven campaign setups, and instant automated lead follow-up. ## Verified Client Case Studies & Results - **Australian Real Estate Lead Generation**: Built custom AI seller-lead infrastructure for Australian real estate agent David Jones, generating 170+ qualified seller leads. - **Snap Fitness Inbound AI Receptionist**: Deployed 24/7 voice AI answering across 5 Snap Fitness franchise locations to capture after-hours inquiries and sync missed calls with staff. - **California Flooring Business Lead Qualification**: Developed multi-channel photo request and SMS follow-up AI agent for high-ticket home service lead qualification. ## Technical Architecture & Tooling - **Voice AI Engines**: Retell AI, Vapi, Telnyx, Twilio - **Automation & Integration**: n8n, Make.com, GoHighLevel (GHL), Custom Webhooks & REST APIs - **AI & ML Foundation**: OpenAI GPT-4o, Anthropic Claude, DeepSeek, Custom RAG - **Web & Application Development**: React, Vite, Node.js, Python, Tailwind CSS, PostgreSQL ## Leadership & Contact - **Founder & Lead Architect**: Rihanoor Protik - **Website**: https://automatorx.ai - **Direct Email**: rihanoor@automatorx.ai - **Book Strategy Consultation**: https://cal.com/automatorx/30-min - **LinkedIn**: https://www.linkedin.com/in/rihanoor/ - **GitHub**: https://github.com/Rihanoor - **Upwork Profile**: https://www.upwork.com/freelancers/~01fc0c409f98a6ac2d ## Full Knowledge Context - [Full LLM Knowledge Base](https://automatorx.ai/llms-full.txt): Complete, un-truncated operational documentation optimized for LLMs, RAG crawlers, and AI search engines. - [Founder Profile](https://automatorx.ai/founder): Background, engineering philosophy, and direct involvement model of Rihanoor Protik. - [Contact Page](https://automatorx.ai/contact): Inquiries, strategy calendar, and legal contact aliases.